BETTOR is the successor of Italian costume designer (BETTER) in the mid-1800s. BETTOR's father is very keen on research of modeling of human body, therefore, costume designed by him is well received by noted public figures.

In the years of long-term research and continuous creation, BETTOR grows up under the nature of designing art and understanding of imperceptibly influence; moreover, BETTOR is endowed with a stature of a model and he can show his creation vividly. By virtue of these advantageous conditions, BETTOR is scrupulous about very detail of creation and design full of zest so that he almost promotes costume design, material and creating art to a perfect state. Remarkable achievements made by BETTOR causes a sensation throughout international costume circles. Many celebrities in business circles rack their brains to make BETTOR design and create and take forcible possession of his achievement; they look upon BETTOR’s philosophy on costume design as boundless wealth. Uninhibited spirit of artist makes strong will; art of costume creation can’t exist without research on human body; all artistic achievements source from art of human body and belong to human.